Amit Patel Designs

I craft interfaces: the metaphors that humanize them, and the systems that scale them. Since 2006, my products have empowered both users and business alike. I work globally and am based in the SF Bay Area.

SELECTED WORKS

Medusa Design System

ROLE: LEAD DESIGNER / CREATIVE DIRECTOR
CATEGORY: SYSTEMS DESIGN  
DATE: 2019–

The website you’re seeing now is built on Medusa, a design system crafted around the principles of functionality, harmony, and adaptability.

Inspired by the allure of the deep sea, Medusa immerses users in a flowing space of color continuums and motions. Bold colors draw the eye while negative space invites reflection.

Out-of-the-box, Medusa only breaks the surface of what can be done, for every element — from gradients to typographies — can be adapted for a custom experience.

Plume Data Stories

ROLE: LEAD DESIGNER 
CATEGORY: DATA VISUALIZATION, INSIGHTS & MARKETING
DATE: 2020–23

Numbers are nothing without a story. As Lead Designer at Plume, I translated insights from the Data team into impactful visualizations for campaigns, newsletters, and more.

Story formats ranged from interactive illustrations of data to print posters. This visual storytelling enabled Plume’s community to make informed, data-driven decisions: what was working, what was not, and what to do next.

National Geographic Maps

ROLE: LEAD DESIGNER 
CATEGORY: PRODUCT DESIGN
DATE: 2018–19

In the wake of a global rebranding, I updated and recreated National Geographic’s map experience as Lead Designer.

An amazing opportunity in research and product design, I rebuilt the interactive map experience from the ground up. This involved 3D rendering the map, enriching it with data from the Harvard Map archives, and implementing it for deployment in various platforms.

The new map experience makes the Earth’s wonders accessible to users from their handheld devices. It allows users to explore the planet’s spatial, ecological, and geological details on various scales — from the largest ice caps and ocean trenches to the tiniest islands.

Cue Health

ROLE: PRINCIPAL DESIGNER
CATEGORY: PRODUCT & SYSTEMS DESIGN
DATE: 2017–18

Through intuitive visuals and an engaging mobile interface, Cue turns health monitoring into a personalized journey of self-discovery. Users can track their health, understand their diagnostics, and take fast action.

I did end-to-end product design with the overarching goal of creating a simple, consistent, and delightful experience. To maintain visual continuity, Cue’s color system ranges from flat colors to high-contrast gradients for software design.

Designed to scale and integrate both hardware and software, Cue is now trusted by over 1.7 million users, including NASA and the NBA.

Disney World of Color

ROLE: ART DIRECTOR / WEB DESIGNER
CATEGORY: WEB DESIGN
DATE: 2009–10

I created a website for Disney World of Color, a show combining Disney stories with displays of water jets, pyrotechnics, fog, and high-definition projections.

With cascading colors, textures, and 3D graphics, I built an on-screen experience to capture the show’s magic and inspire visitors to see the show in person.

Identity

ROLE: SELF DISCOVERY
CATEGORY: BRANDING
DATE: 2006–

I’m an engineer-turned-designer, digital craftsman, and curious thinker. I strive to deliver solutions that can adapt with the one constant in life: change.

Over the years my brand has evolved with me. But while I advanced into leadership roles, I have remained a designer at heart, working closely with the execution of each project.

My solutions are made to be memorable, combining aesthetics with sustainability, scalability, and impact.