
One color names the test.
The same hue on the cartridge, in the app and on the result.
One 4 px base sets the stroke, icon size, type, leading and image tiles, so every element scales in step from 25× to 400×.
Every housing stays Pantone Cool Gray 4 C and all pad printing stays Pantone 185 C, so the test color is the only thing that changes. Pantone chips are shown as their screen match.
One piece of content, one primary action and no more than two secondary actions.
The primary action completes inside the card.
Every card opens into a full detail view.
Cards never flip, fold or scroll. All of the content shows at once.
Content sets the height. The width never changes.
Results, news and third-party data share one card: header, result with a severity indicator, details, footer, a localized timestamp and a source.











“I continue to be impressed by his ability to complete highly complex and challenging assignments within impossible deadlines.”
Brand mark · 80 × 80 pt · 4 pt grid
Cue Health · Iconography
Cue Health · Cartridge
Plan view, schematic: housing and face set as two 80 pt squares. Icon lands white at 16 pt, bottom right of the face with 8 pt margins, as on the shells. Testosterone has no icon in the 2018 masters.


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